SUBO was born in 2024 in Surat, India’s textile hub.

Started by a team of four, each with their own background in textiles—from fabrics and yarns to production and design—we came together to build something fresh, functional, and fashion-forward.

With over 7 years of experience in the textile industry, Vinesh brings deep knowledge of yarns, looms, and the behind-the-scenes of how garments are really made. His expertise, along with the team’s shared vision, laid the foundation for SUBO.

We create clothes that are trendy, timeless, and affordable—made for your everyday routine and unexpected plans.

Morning to desk. Desk to evening. Evening to party. Party to resort.

SUBO fits every part of your day effortlessly.

We believe fashion should feel good, look great, and never be out of reach.

SUBO—real people, real style, every day.

SUBO is a brand under 21st Century & Co., the company that powers its vision and operations.